UFC, the world’s premier mixed martial arts organization, and VeChain, the leading global sustainability-focused blockchain Foundation, today announced a first-of-its-kind long-term partnership that breaks marketing grounds for both brands.

VeChain will become UFC’s first-ever Official Layer 1 Blockchain Partner, providing the blockchain Foundation with an unprecedented level of integration into key UFC assets, ranging from live events, including broadcast features and in-arena promotion, to original content distributed through UFC’spopular digital and social channels.