With a one-time NFT drop on the carbon-neutral Polygon network, slated for September 2022 and limited to just 208 pieces, Bentley Motors, the most coveted luxury car brand in the world, announces its entry into the NFT market. Bentley is especially interested in the 208 because it is the combined peak speed of its fastest Grand Tourer, the Continental GT Speed, and the entire run of the classic R-Type Continental from 1952. The present Bentley design DNA influences this automobile.
The origins of Bentley NFT, a one-of-a-kind work of art made by Bentley Design, will grant owners unparalleled access and valuable benefits. Bentley is putting this initial drop in a leadership position to guide a long-term strategy to increase and strengthen Bentley’s ownership in the Web3 ecosystem.
Collection Will be Minted on Polygon
Bentley will mint the collection on the Ethereum scaling platform Polygon, which is bringing millions of users to Web3. Recently achieving carbon neutrality, Polygon has committed to becoming carbon negative by the end of 2022. Therefore, every Bentley NFT will be completely carbon neutral. Bentley’s initial foray into Web3 had to be environmentally friendly because the company pledged to achieve end-to-end carbon neutrality by 2030; the same year, all Bentley automobiles will be entirely battery-powered.
Bentley Towards Web3 Space
The NFT drop by Bentley will be a crucial first step toward the Web3 space. Bentley will investigate other digital platforms throughout the company, such as blockchain technology, online gaming, Metaverse applications, and NFCs (non-fungible chips). Bentley NFT owners will be given access to exclusive community opportunities, incentives, and special utilities, which will be released soon. The proceeds from this and subsequent activations will aid the brand’s charitable endeavors. Bentley will step up its support for students interested in engineering, design, and manufacturing—all fields where the company needs new employees every year. Bentley also intends to help organizations that are stepping up their efforts in sustainability, particularly in the transportation industry.