Cristiano Ronaldo, one of the world’s top-earning athletes, has entered into a partnership with Binance which gives his supporters a chance to join the footballer’s Web3 community. According to Ronaldo, his partnership with Binance is “going to change the non-fungible token (NFT) game and take football to the next level.”
Iconic Piece of Sports History
The Portuguese celebrity footballer, Cristiano Ronaldo, has announced his exclusive multi-year non-fungible token (NFT) partnership with cryptocurrency exchange Binance. According to a statement released by the crypto exchange, through the partnership arrangement, followers of the prolific footballer will have an opportunity to “own an iconic piece of sports history.”
Followers of Ronaldo, aka CR7, will also have the opportunity to join the 37-year-old footballer’s Web3 community. In a video shared via Binance’s Twitter handle, Ronaldo, who holds the record for most goals scored (117) while playing for a national side, spoke about his decision to join hands with the cryptocurrency exchange.
“I’m delighted to announce my partnership with Binance. Together we are going to change the NFT game and take football to the next level and this is just the beginning,” said Ronaldo, one of the highest-paid athletes in the world.
Binance’s deal with the Ronaldo, who according to Forbes has more than 690 million followers across social media, is another effort by the exchange aimed at luring football fans to NFTs and Web3. Before partnering with CR7, Binance had previously engaged Andreas Iniesta, a Spanish football legend who as of November 2021, had 25.2 million Twitter followers and 38.1 million on Instagram.
However, after he tweeted about cryptocurrency trading with Binance, Spanish regulators warned Iniesta against encouraging his followers to invest in digital currencies.